Tips and Advice,

Small Business SEO: The 4 Essentials of Onpage SEO

How do you optimise your new homepage or webpage so that you’ll rank highly in Search Engines?

Besides keyword density and alt text for images, this article describes the four most important elements you can use to signal to Search Engines what your website or page is about.

We’re an agency that specialises in helping small businesses improve their online visibility. We offer a number of small business SEO services to suit all budgets.

1 URLs

A quick word about urls first.

Although not something you want to start changing once they’re live, good onpage SEO starts with a keyword focused, user-friendly URL. What do we mean by that?

Which of the following URLs would you choose?




Thought so. Remember, what works for humans works for Search Engine bots too.

Whether you choose a flat structure or a folder structure for your website it’s worth spending time planning your URLs and making them as future-proof as possible.

2 Title Tags

Title tags are a small bit of code that users only really notice if they know where to look.

However, they’re essential signals for you to use to tell bots what your business website or webpage is about.

Like h1s and meta descriptions the great thing about title tags is you can amend them to see what difference they make to rankings. 

Every page on your website should have a title tag, here’s the format:

  • Keyword Target 1 | Related Keyword Target 2 | Your Brand

Experiment a bit. If you’re not getting anywhere targeting one specific keyword try targeting a similar but less competitive keyword.

3 H1s

H1s are simply the main title of your webpage that users and bots read. It’s like the headline of an article you’ll see in a newspaper. 

Similar to title tags H1s are a major signal to use to tell bots what your page is about. Like the title tag, we recommend starting your H1 with your target keyword.

Taken together, title tags and H1s are crucial to get right in terms of the keywords your trying to rank for. 

There are those that argue you should make your title tag exactly the same as your H1. Not strictly true. 

It’s best you make your H1s consistent with your title tags.

So try something like:

  • How Keyword Target 1 are fast becoming the hottest fashion accessory for 2019

And remember: you should have only one H1 per webpage.

4 Meta Descriptions

A meta description is simply a line of html that acts as a summary of your webpage. It should be between 120 to 160 characters long and also contain your primary keyword target.

Although not a direct ranking factor, a good meta description can help you stand out from your competitors and be the difference between a customer clicking your url instead of a competitors’.

Why? Search engines display meta descriptions in their search results pages. For a customer it can be their first experience of your brand anywhere. 

Try to write them in a way that accurately describes what the web page but promises a rewarding experience if the user clicks on the link.

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